Press Room

21ST MAY 2007  (EN IT NL FR DE)


GOLDEN TULIP HOSPITALITY POSITION THEIR HOTELS AS DIGITAL GLOBAL HOTEL LOCATIONS VIA TELE ATLAS MAPSGolden Tulip Hospitality Location Information Available with Tele Atlas’ Brand Icons Program for Location-Based Applications

Amersfoort (NL)/Lausanne (CH), 21 May 2007 - Golden Tulip Hospitality and Tele Atlas are proud to announce the signing of an agreement allowing all Golden Tulip hotels, Inns & Resorts locations around the globe to become available on Tele Atlas digital maps through its Brand Icon Program.

Through this agreement, the hotel location data from Golden Tulip’s Central Reservations System (Goldres) will be made available to application developers working with the Tele Atlas’ Brand Icon programme, ultimately assisting consumers on locating and navigating towards the hotels with ease.

Hans Kennedie, President and C.E.O. of Golden Tulip Hospitality Group
comments, “I am fascinated at the pace at which technology is evolving. Our hotel locations digitally plotted on Tele Atlas maps will offer many guests an added service even before arriving at their hotel. We are proud to choose partners that contribute in the technological evolution of the hospitality industry.”

Jack Reinelt, Tele Atlas’ Managing Director and Chief Operating Office of Europe, Middle East and Africa adds: “We’re excited that leading brands such as Golden Tulip Hospitality Group are participating in our Brand Icon program. Together, we are further enabling end users to accurately and conveniently find what they seek most from their content rich, personalized location-based applications and mobile devices.”

“This is the first step in location-based technology integration for the hospitality industry.” says Riko van Santen, VP Electronic Distribution & ICT of Golden Tulip Hospitality Group. “Of course the next logical step is the direct booking and confirmation process through GPS-enabled devices. As handhelds devices and automotive navigation systems become mainstream, this platform offers new opportunities for marketing and direct sales.”

Tele Atlas Brand Icons enhance Tele Atlas-powered navigation systems by visually representing the points of interest (POIs) of participating businesses as instantly recognizable logos to help mobile consumers to accurately identify specific brands of interest. Through the program, these branded icons are available for digital map application developers to incorporate into personal and in-car navigation systems and mobile, wireless and Internet map applications.

Golden Tulip joins leading consumer brands such as McDonald’s and Bank of America, which have partnered with Tele Atlas through its Brand Icons program to deliver branded POIs for the most popular financial food, gas, lodging, recreation and retail establishments.

About Golden Tulip Hospitality Group

Golden Tulip Hospitality Group (www.goldentulip.com), with its head office Lausanne, Switzerland, is a worldwide hospitality company with more than 780 hotels, 76.000 rooms in more than 50 countries. The Golden Tulip Hospitality Group franchises and manages hotels in Europe, the Middle East & Africa, the Asian Pacific Region and the Americas. In 2007, Hotels Magazine has ranked this company the 18th largest hotel chain.

As a multi-brand hospitality firm, the Golden Tulip Hospitality Group offers services in the three, four and five star categories. The three-star concept is the Tulip Inn for the limited-service first-class category, the four-star category falls under the Golden Tulip brand for the Superior First-Class business and Resort hotels and the recently introduced five-star concept Royal Tulip. In addition Golden Tulip offers its services through its commercial alliance with TOP International, a German based hotel consortium.

In the fall of 2006, Golden Tulip introduced BRANCHE, Restaurant, Bar and Lounge. This is a free standing restaurant chain, which will have establishments in most Golden Tulip Hotels and Tulip Inns operated by Golden Tulip. (For more information please visit www.brancherestaurants.com)

For more information, please contact:

Golden Tulip Hospitality Group
Alexandra Alexandropoulou
Corporate Communications Manager
World Trade Center
Avenue de Gratta - Paille 2
1000 Lausanne 30 Grey
Tel: +41 21 641 1957
Fax: +41 21 641 1945

About Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services. The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products and services they need, wherever they are. Tele Atlas also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet and infrastructure services. The company was founded in 1984 and today has approximately 2,400 full-time staff and contract cartographers at offices in 24 countries, Tele Atlas uses a sophisticated network of professional drivers, mobile mapping vans and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com.

For press material and more information, please contact:

Dirk Snauwaert, PR Director
Tele Atlas EMEA
+32(0)475 69 30 97
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