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Press Room

19TH SEPTEMBER 2006  (EN NL FR DE IT)

GOLDEN TULIP INTRODUCES NEW UPSCALE BRAND: ROYAL TULIP

GOLDEN TULIP INTRODUCES NEW UPSCALE BRAND:  ROYAL TULIPGolden Tulip Hospitality launches new international luxury brand to meet the demand of the international upscale travelers. The Royal Tulip brand will sit along the Golden Tulip and Tulip Inn brands.

Amersfoort (NL), Lausanne (CH) 19 September 2006, Golden Tulip Hospitality is proud to announce the introduction of a new luxury hotel line, extending its services now through a total of four brands in the three to five-star hotel categories:

- Royal Tulip; five-star category
- Golden Tulip Hotels; four-star category
- Golden Tulip Resorts; four-star category in leisure destinations
- Tulip Inns; three-star category


Royal Tulip hotels will exceed the highest expectations and will offer:
- Most elegant and luxurious hotel rooms
- A variety of restaurants, cafes and bars
- Sophisticated business and leisure facilities
- Deluxe level of comfort and personal service
- Modern fitness centres and a wide choice of recreational facilities
- State of the art technology
- Around the clock travel services

Hans Kennedie, President and C.E.O. of Golden Tulip Hospitality Group
comments, “More frequently we were approached by developers and hoteliers, why we would not launch a luxury hotel brand, alongside our Golden Tulip and Tulip Inn brands. We studied the impact it would have on both the positioning of our existing brands, as well as the potential in the various areas where we are operating hotels. From this, it appeared desirable to launch this initiative. We are expecting to develop some 40 hotels in the next 4 – 5 years.”

Golden Tulip strives to take hotels through this brand to even higher levels of sophistication, demand for luxury hotel accommodations and continues service. As such, the company anticipates that its new luxury brand will continue to grow through:

The designation of existing high-end Golden Tulip Hotels and Resorts and the opening of new-build hotels or hotel/residential developments in gateway cities using the Royal Tulip brand name itself to provide prestige and elegance, globally.

Golden Tulip Hospitality will flag the Royal Tulip brand in the following cities:

- Amsterdam, The Netherlands
- Berlin, Germany
- Casablanca, Morocco
- Mirbat, Oman
- Dallas, USA

The company will seek management contracts for truly special hotels in select markets, using the Royal Tulip brand name.

About Golden Tulip Hospitality Group

Golden Tulip Hospitality Group (www.goldentulip.com), with its head office Lausanne, Switzerland, is a worldwide hospitality company with more than 780 hotels, 76.000 rooms in more than 50 countries. The Golden Tulip Hospitality Group franchises and manages hotels in Europe, the Middle East & Africa, the Asian Pacific Region and the Americas. In 2007, Hotels Magazine has ranked this company the 18th largest hotel chain.

As a multi-brand hospitality firm, the Golden Tulip Hospitality Group offers services in the three, four and five star categories. The three-star concept is the Tulip Inn for the limited-service first-class category, the four-star category falls under the Golden Tulip brand for the Superior First-Class business and Resort hotels and the recently introduced five-star concept Royal Tulip. In addition Golden Tulip offers its services through its commercial alliance with TOP International, a German based hotel consortium.

In the fall of 2006, Golden Tulip introduced BRANCHE, Restaurant, Bar and Lounge. This is a free standing restaurant chain, which will have establishments in most Golden Tulip Hotels and Tulip Inns operated by Golden Tulip. (For more information please visit www.brancherestaurants.com)


For more information, please contact:

Golden Tulip Hospitality Group
Alexandra Alexandropoulou
Corporate Communications Manager
World Trade Center
Avenue de Gratta - Paille 2
1000 Lausanne 30 Grey
Switzerland
Tel: +41 21 641 1947
Fax: +41 21 641 1945
Email:alexandra.alexandropoulou@goldentulip.com

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