Press Room



GOLDEN TULIP ADDS ICON HOTEL  APOLLO AMSTERDAM TO ITS EUROPEAN CAPITAL'S PORTFOLIOAmersfoort (NL)/Lausanne (CH), 15 September 2006 - Golden Tulip is proud to announce the expansion of the chain with the Golden Tulip Apollo Amsterdam. The hotel is added on the basis of a long term franchise agreement. The hotel, previously part of the Meridien Group, is owned by a group of investors and will be operated by European Hotel Management.

Built in 1928 and formally known as the Apollo Pavilion, the property was converted into a hotel and opened as the 65 room Amsterdam Apollo Hotel in 1968. The hotel was subsequently extended in two phases in 1969 and 1975 and currently features three interconnecting buildings comprising 219 guest bedrooms, including 18 suites. In the past it was owned and known first as a Trust Houses Forte (THF) hotel and later as the Le Meridien Apollo.

Golden Tulip Apollo Amsterdam
is located close to the business district 'de Zuid-as' and within walking distance of the RAI Centre, World Trade Centre, the famous Museum square and distinguished shopping areas. The hotel has a wide range of conference facilities (435 squared metres), a fitness room, two waterside terraces, a cosy Lounge Bar and restaurant overlooking the confluence of five Amsterdam canals and marina. Schiphol International Airport is situated 15 kilometres from the hotel. Private car parking facilities are on site.

Hans Kennedie, President & C.E.O. of Golden Tulip Hotels, Inns & Resorts
states: "it is with great enthusiasm that we welcome the Golden Tulip Apollo Amsterdam to our portfolio. The hotel has a high profile amongst the international affluent travellers and travel intermediaries. This addition will increase Golden Tulip's presence in the city, strengthening our position in one of Europe's most important hotel markets. As we have previously worked with the executives of European Hotel Management, we are confident that the combination of EHM's operational skills with the full implementation of the Golden Tulip products and services will lead to an exceptional increase of business."

Bas Tolmeijer, Managing Director of European Hotel Management adds: "After the acquisition of the hotel, we were looking for a strong and reputable brand to associate the hotel with. In Golden Tulip, with a history in Amsterdam of almost 45 years, we found the right franchise partner. We enter into this agreement with great assurance that Golden Tulip will provide the hotel the ideal tools and service to position Golden Tulip Apollo Amsterdam in this competitive market."

With this new addition the current Golden Tulip hotel portfolio comprises of 9 hotels in Amsterdam, offering 4 Golden Tulip Hotels and 5 Tulip Inns. In The Netherlands as such with 73 hotels combining over 6.000 rooms, it is one of the largest hospitality providers.
About Golden Tulip Hospitality Group

Golden Tulip Hospitality Group (www.goldentulip.com), with its head office Lausanne, Switzerland, is a worldwide hospitality company with more than 780 hotels, 76.000 rooms in more than 50 countries. The Golden Tulip Hospitality Group franchises and manages hotels in Europe, the Middle East & Africa, the Asian Pacific Region and the Americas. In 2007, Hotels Magazine has ranked this company the 18th largest hotel chain.

As a multi-brand hospitality firm, the Golden Tulip Hospitality Group offers services in the three, four and five star categories. The three-star concept is the Tulip Inn for the limited-service first-class category, the four-star category falls under the Golden Tulip brand for the Superior First-Class business and Resort hotels and the recently introduced five-star concept Royal Tulip. In addition Golden Tulip offers its services through its commercial alliance with TOP International, a German based hotel consortium.

In the fall of 2006, Golden Tulip introduced BRANCHE, Restaurant, Bar and Lounge. This is a free standing restaurant chain, which will have establishments in most Golden Tulip Hotels and Tulip Inns operated by Golden Tulip. (For more information please visit www.brancherestaurants.com)

For more information, please contact:

Golden Tulip Hospitality Group
Alexandra Alexandropoulou
Corporate Communications Manager
World Trade Center
Avenue de Gratta - Paille 2
1000 Lausanne 30 Grey
Tel: +41 21 641 1947
Fax: +41 21 641 1945

About European Hotel Management
European Hotel Management (www.europeanhm.com), based in The Netherlands, is specialized in operational excellence for the hospitality industry. The company, owned by out-and out hotel managers, provides the knowledge, experience and commitment necessary to turn every challenge into a great success.

It is founded upon the core values of trust, loyalty, a balance between career and personal happiness, respect and informality. Based on this is the ambition to build up a strong portfolio of hotels. Although established only in 2005, European Hotel Management currently operates 4 companies, among which the famous wellness resort Thermae 2OOO in Valkenburg.

The new acquisition represents the fifth in operation, whereas a newly built property is scheduled to open by fall 2007. Further additions to the portfolio are expected to follow shortly.

European Hotel Management
Mr. Bas Tolmeijer - Managing Director
Tel: +31 488 470 150
Fax: +31 488 470 151
E-Mail: tolmeijer@europeanhm.com
Web: www.europeanhm.com

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