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GOLDEN TULIP LAUNCHES “FLAVOURS” A DYNAMIC INNOVATING LOYALTY PROGRAMME |
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 Flavours programme offers guests a broad assortment of complementary services and benefitsAmersfoort (NL)/Lausanne (CH), 12 June 2006 – Golden Tulip Hospitality announced today the launch of its loyalty programme, FLAVOURS. Flavours will deliver extraordinary value to the frequent guests of Golden Tulip Hotels, Inns & Resorts, through awarding points for overnight stays and offering attractive benefits free of charge. The programme has been designed to enhance the guest’s hotel experience and increase guest satisfaction. Membership will be offered to guests that stay at any Golden Tulip Hotel, Resort, or Tulip Inn, Grand Pacific Suite or Resort and Pacific International Suite, Apartment or Resorts. Alternatively, guests can also register online at www.flavours-benefits.com Flavours will offer 3 membership levels: Advanced, Silver and Gold. Advanced and Silver membership will be awarded 4 points per Euro spent (on reservation value) and Gold members 6 points (similar conversions in other currencies). The higher the level, the more benefits offered. Guests who become a Flavours member between now and September 30th 2006 will receive an extra 100 Flavours points for their next stay at any of the hotels worldwide. In addition all Flavours members that have completed an eligible stay in any of the participating hotels between now and the 30th of September 2006 will participate in a draw where 20 winners will receive between 5,000 to 25,000 Flavours points. The programme allows guests to benefit from the following: - Free stays in any of the Golden Tulip Hotels, Inns & Resorts, Grand Pacific Suites & Apartments and Pacific International Suites, Apartments & Resorts. - Enjoy great extra benefits during the stay such as priority on waiting lists, upgrades, early check-in and late check-out. - the possibility to exchange their Flavours points to Frequent Flyer miles of any of the frequent flyer programme of the participating partner airlines. - Collect great gifts and charity available on the Flavours Web-shop (launching date 01/07/2006) Mr. Hans Kennedie, President & C.E.O of Golden Tulip Hospitality comments: “Golden Tulip is recognized for offering high quality at an attractive price. Now, more than ever, guests are looking for the best accommodation at the best available rates. Flavours adds value that goes beyond the guest’s stay by rewarding customers with additional services and benefits that they appreciate the most” About Golden Tulip Hospitality Group Golden Tulip Hospitality Group (www.goldentulip.com), with its head office Lausanne, Switzerland, is a worldwide hospitality company with more than 780 hotels, 76.000 rooms in more than 50 countries. The Golden Tulip Hospitality Group franchises and manages hotels in Europe, the Middle East & Africa, the Asian Pacific Region and the Americas. In 2007, Hotels Magazine has ranked this company the 18th largest hotel chain. As a multi-brand hospitality firm, the Golden Tulip Hospitality Group offers services in the three, four and five star categories. The three-star concept is the Tulip Inn for the limited-service first-class category, the four-star category falls under the Golden Tulip brand for the Superior First-Class business and Resort hotels and the recently introduced five-star concept Royal Tulip. In addition Golden Tulip offers its services through its commercial alliance with TOP International, a German based hotel consortium. In the fall of 2006, Golden Tulip introduced BRANCHE, Restaurant, Bar and Lounge. This is a free standing restaurant chain, which will have establishments in most Golden Tulip Hotels and Tulip Inns operated by Golden Tulip. (For more information please visit www.brancherestaurants.com) For more information, please contact: Golden Tulip Hospitality Group Alexandra Alexandropoulou Corporate Communications Manager World Trade Center Avenue de Gratta - Paille 2 1000 Lausanne 30 Grey Switzerland Tel: +41 21 641 1947 Fax: +41 21 641 1945 Email:alexandra.alexandropoulou@goldentulip.com For more information on Flavours please visit www.flavours-benefits.com |
