Golden Tulip's history 1962 - 2007
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In 1962 six independent hoteliers joined forces to create the foundation Golden Tulip Hotels Holland, with the common objective to be able to use joint promotions as a means to attract better business. Amongst the first hotels were the Grand Hotel Krasnapolsky, Terminus Hotel in The Hague and Rijnhotel in Arnhem. Willem Martinot, from the advertising agency De La Mar in Rotterdam, developed the name and logo. The company soon grew in size to become the most dominant hotel company in The Netherlands. |
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In 1975, the company Golden Tulip Hotels Worldwide was initiated in co-operation with KLM, Royal Dutch Airlines. As a subsidiary of KLM, the Golden Tulip hotel network rapidly expanded to a large amount of KLM flight destinations. As such, the company grew from
managing hotels to also licensing a brand and providing reservations to the licensees. In 1979 a hotel management company was established, where Golden Tulip now was operating several hotels. In the 80's all the Consortium and the Management businesses were consolidated in one company, named Golden Tulip International. KLM Royal Dutch Airlines assisted in the process also to prepare the hotel company for strong continued future as one of Europe's leading brands.
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As the owning and management of hotels differed substantially from hotel franchising, Golden Tulip International decided to continue the business with a model where more focus was put on either side of the Company. For that purpose an agreement was made with Utell International (which was the largest electronic and voice hotel reservation service) in 1996, under a 5-year agreement, to manage the non-hotel management side of Golden Tulip.
In 1997 Utell merged with Anasazi to form REZsolutions Inc. In the mean time, 1998 saw the merger of Krasnapolsky & Golden Tulip International into holding company "Krasnapolsky Hotels and Restaurants NV", which was subsequently merged with NH Hoteles of Spain in the year 2000. In the same year Dallas-based Pegasus Solutions Inc., the world's leading provider of end-to-end reservations distribution solutions to the hotel industry, acquired REZsolutions. |
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In 2001, upon expiry of the contract, the business of Golden Tulip Worldwide was transferred back to the successor of its original owner, NH Hotels, becoming a business unit of this Spanish-based pan European Hotel Company. As a result of NH subsequently re-branding all its Golden Tulip branded hotels to the NH brand, the choice was made by Golden Tulip Management to separate the company from NH Hotels in order to pursue the development of the Golden Tulip brands in a non-restricted manner. This event opened the way to a commercial alliance with TOP International, a German based hotel consortium. The new company is known as Golden Tulip Hotels, Resorts and Inns. |
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In 2003, Golden Tulip acquired 20% of the shares in EuroTulip, Hotel management entity operating six existing Golden Tulip and Tulip Inn hotels in the Netherlands. In December, Golden Tulip increased its shares in EuroTulip to 30%. In 2004, Golden Tulip entered into a strategic partnership with THL, an Australian based hotel chain comprising 40 hotels and B&B Hotels, a French based company with over 100 hotels mainly located in France. In 2005, Golden Tulip acquired full ownership of EuroTulip Management. Golden Tulip redefined and re-established its management division as well as new concepts such as a loyalty programme, restaurant, meeting and interior consult concepts.
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Now, the year 2007, Golden Tulip has developed an own identity and formula which could be applied to all management and franchise hotels worldwide. Not only were the hotels brought to an excellent standard, also innovating new concepts have seen the light such as Ambassador Club, the Central Meeting Line, BRANCHE Restaurant, Bar & Lounge and the preferred guest programme Flavours. | |
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